CPA Traffic Network Terminology

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Paid Media:

Any paid traffic source that’s not Google search.
According to CPA expert J Mizel, Paid Media should be used when you want to achieve the maximum distribution in the minimum amount of time.

a) Banner Ads
b) ezine rentals
c) email lists rentals
d) contextual ads
e) social media channels

f) CPV pop-up networks
g) Tier 2 Search engines
h) Content network advertising.

CPM: Cost per thousand (generally impressions). Use mainly when buying banner and text ads, or email ads.

PPC And CPC: Pay per click and cost per click. This generally refers to a targeted visitor who is clicking on your ad.

CPV: Cost per view (also known as PPV). Generally targeted contextually and delivered via a pop-up, based on a search or Web visit by the user.

Bidded and Fixed Pricing: This is the pricing model that ads are sold on. Fixed pricing means you get whatever you agree to beforehand. Bidded pricing means you compete with other advertisers can bid more to get more inventory or higher placement.

CPA : Cost per action or acquisition. This generally refers to an opt-in or trial user to your Web site.

CPS:  Cost per sale. This includes most affiliate programs. They pay a commission after a sale is made.

EPM: Earnings per thousand. It’s important to measure your earnings per thousand impressions and compare that with your cost per thousand impressions to make sure you are paying less than you are making.

Insertion Order: The contract you use to buy advertising and media with (also called an IO).

Solo Ads: Email ads that are sent on their own, outside the context of a newsletter. Your message and site is the only one mentioned. No competition.

Frequency Caps: How often you want the banner or ad shown to a person. (for example, 1/24 means the ad will be seen by a person no more than once every 24 hours)

Out Clause: A clause in the insertion order for banner ads or pop-ups that states the contract can be cancelled in 24-48 hours.

RON: Run of Network, generally the least expensive, and least responsive traffic since its’ not targeted.

ROI: Return on Investment. The amount of money you make divided into your advertising and fulfillment costs that represents your profit.

Interim Ads: Ads like squeeze pages and landing page banners you use to test your traffic before sending to a sales letter.

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