Content Marketing is a strategic marketing approach by means of creating and freely sharing informative content intended to attract prospects and convert them into customers, and customers into repeat buyers.
The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.
Also see Content Marketing
Also see Theme Zoom
Also See Content Curation
Also See Network Empire