Gregory S Berns
Dr. Greg Berns is a neuroscientist and neuroeconomics behaviorist from Emory University and has been a strong influence on Theme Zoom's co-inventor Russell Wright.
Dr. Berns is also the source of neuroscientific inspiration behind Russell's current thought experiment and software user-interface progamming philosophy called The Dopaminergic Sisyphean Slope Inversion Technology. (TM)
The implications of Dr. Berns works have fallen on deaf ears. For the most part, his work remain obscure to most people's practical experience. We are trying to change all that with The (Dopaminergic) Sisyphean Slope Inversion Technology (tm) Solalign, Theme Zoom LLC.
Primary works on the Theme Zoom recommended reading list are:
Satisfaction and Iconoclast:
Even if you only have Greg Bern's books on your bookshelf and read them occasionally, they will help you become more mindful of what is going on in your brain when you are experiencing "inspiration". Some find that his books help them "engineer" inspiration more readily.
Distinguished Chair of Neuroeconomics and Director of the Center for Neuropolicy
Professor in: Psychiatry and Behavioral Sciences, Emory University School of Medicine Economics Department, Emory University Goizueta Business School, Emory University
Ph.D. University of California, Davis, 1990 M.D. University of California, San Diego, 1994
Books on Theme Zoom Recommended Reading List:
Iconoclast: A Neuroscientist Reveals How to Think Differently
Satisfaction: Sensation Seeking, Novelty, and the Science of Finding True Fulfillment
As you can see in the below video, very few people can resist social conformity. A true Iconoclast has learned to resist such conformity, which is one of the points of the book Iconoclast.