MozTrust

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What is MozTrust?  

MozTrust is Moz's global link trust score. It is similar to MozRank, but rather than measuring link popularity, it measures link trust. Receiving links from sources with inherent trust—such as the homepages of major university websites or certain government web pages—is a strong trust endorsement.

How is MozTrust Scored?

MozTrust
We determine MozTrust by calculating link “distance” between a given page and a seeded trust source on the Internet. Think of this like six degrees of separation: The closer you are linked to a trusted website, the more trust you have, yourself.

We score MozTrust on a logarithmic scale between 0 and 10. Thus, it's much easier to improve from a MozTrust of 3 to 4 than it is to improve from 8 to 9.

How can MozTrust be improved?

MozTrust can be improved by getting links from other sites with high MozTrust such as goverment institutions and universities.

Also see MozTrust

Also See the MozTrust entry on Moz.com

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