NE Market Domination Software Arsenal, Broadcasting Network, and Social Traffic Web Ring Explained to A Brand New Person

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What Is the Suite of NE Marketing Domination Tools and Why Were They Built?

What is the Difference Between a PBN and a PBBN?

See the What is the difference between a PBN and PBBN section.

What Is: The Socially Active, Semantic-Web Integrated, One Web Ring, One Feed, Multi-Format, Interactive, Personal Brand, Automated Perpetual Downstream Content Broadcasting and Domain Authority Stacking Traffic System?


Essentially the Network Empire Suite of Tools was built by Sue Bell, Russell Wright, Kelley Reynolds and Matt Da Cruz for the purposes of researching, marketing and constructing their own (massive) PBN (Private Blog Network) and Traffic System.

In the course of the Network Empire software development cycle, many new social systems evolved on the internet affording new and better traffic sources. Because of this, the concept of PBN (Private Blog Network) became far too limited to represent the total Network Empire Socially Active, Semantically Integrated, One Web Ring Perpetual Downstream Traffic System (which is both white hat and partially automated).  

The concept of Private Blog Network (PBN) was changed to mean Personal Brand Broadcasting Network (PBBN) or Corporate Brand Broadcasting Network (CBBN). The full system conceived in late 2012 included other types of media files besides articles and text, to be submitted to the search engines and other media networks. For this reason PBN became PBBN or Personal Brand Broadcasting Network to include the creation and syndication of all useful, engaging and relevant multi-media files related to a story or broadcast. 


Common Questions About the Network Empire Personal (Multi-Media) Brand Broadcast Network (PBBN) and Suite of Market Domination Tools:

What is the Difference Between Network Empire's PBBN and Other Traditional Notions of PBN (Private Blog Networks)?

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Question from Client:

Russell, I have read a lot about your One Web Ring System and would like to know if it is different or unique compared to what other SEO's and Internet Marketers are speaking about when they refer to a PBN (Private Blog Network). 


There is not a difference in essence, the distinction arises out of the quality, depth, breadth and sustainability. A Personal Brand Broadcasting Network (PBBN) includes a lot more moving parts and includes all types of media files as objects, not merely text-based content. Another distinction is that it tends to have a much higher average visitor "time on site" and MANY more indexed pages than a traditional PBN that is built primarily for the purposes of gaming search engine rankings. Google's page rank algorithm. Expect the "Page Rank gaming" Private Blog Networks talked about within the SEO and internet marketing community to become extremely hard to maintain after year 2013. By 2017, the model will probably become all but useless and potentially hazardous to the sites they link to without complete social integration and high human engagement-rates on properties within the network. In the not so distant future, webmasters will fear high website bounce rates like they fear the Google Sandbox today.

Prediction: Engagement Rank Algorithm will Absorb and Replace Page Rank Algorithm

PBBNs focus on audience engagement instead of page rank. We predict that a new form of algorithm called "ER" or Engagement Rank is in development and that it will eventually absorb and replace Page Rank. This new ranking value is already well underway in many Google systems, but Youtube is the capstone of a completely new integrated Engagement Ranking algorithm. Here are some other data considerations that are likely swayed by Engagement Rank causing Google to adjust the legacy page rank ranking factors (both on page and off page):

1. High Time on Site (TOS):

If Google Analytics is used, a high time on site registered by Google will influence ranking factor. The extent of this boost in ranking is not precisely known. There may be other methods that Google uses to detect this besides GA, including Chrome browser tracking and perhaps tracking directly on the search engine results page. This is only speculative, and this speculation is not limited to these possibilities. 

2. Low Bounce Rate:

If Google Analytics is used, a high bounce rate will lower ranking factor because of low Engagement Rank. The extent of this reduction in ranking is not precisely known. There may be other methods that Google use to detect this besides GA, including Chrome browser tracking and perhaps tracking directly on the search engine results page. This is only speculative, and this speculation is not limited to these possibilities.

3. Youtube Videos Detected On Page:

Googlebot loves to index it's own. Youtube is owned by Google, but this is not the only reason that website pages with embedded Youtube videos index easily and quickly. The primary reason is Engagement. It is a no brainer that Google can just assume a page that contains a video is more valuable in terms of engagement than one that is text. It takes less resources to acknowledge a Youtube video on a page than it takes to spider the entire text to determine co-occurrence, content uniqueness and other resource-intensive data. Further, Youtube videos are hosted by Google, so they know for certain if a particular Youtube video or Youtube channel is engagement. Such data is extremely valuable, not only for ranking videos on Youtube, but also for matching pages that contain those embedded videos and rapidly indexing and ranking them based on their presence on the page alone. This is just good common sense. It is almost entirely win-win for Google because of the fairly new Youtube in-video advertising system that is under rapid development. This means that all Youtube videos on quality pages and spam pages contain ads that make Google money as well as creating engagement. Video levels the playing field, at least partially, for even low quality pages. 

4. 3rd Party Videos Detected On Page:

There is much evidence that non-Youtube videos also receive special favor. Google does not have direct access to the video engagement rates of most 3rd party video services like Vimeo, DailyMotion, and others - but when Googlebot spiders the site or reads the site map, these pages often get preferential treatment in our testing. 

5. Social Signals, Social Sharing and Social Traffic:

Social signals are becoming a significant part of Google's ranking factors. The extent of power given to social signals vary. Google Analytics considers social signals an import part of the overall analytics and most webmasters have become aware of their impact:


Additional Distinctions:

Also, the Network Empire Market Domination Web Ring (aka Personal Brand Broadcasting Network) tends to be a lot more stackable and scalable than traditional PBN's. Rather than a few dozen blogs with a few hundred or a few thousand pages, you will likely have MILLIONS of indexed pages and your average visitor time on site will almost always exceed 3 minutes. Often visitors will stay even longer than that, depending upon the social activity, videos available, and "irrational passions" contained within the niche or industry. 

Higher Audience Engagement:

Additionally, A Network Empire Personal (Multi-Media) Broadcasting Network has a LOT more downstream "entertainment automation" that penetrates into human social environments (than a traditional PBN). As a result, people will feel ENTERTAINED by the content you are producing, remixing, and re-serving to them downstream.  By 2016 it is predicted that you will have to compare all of your websites visitor engagement rates to Youtube in order to make Google and other search engines happy! Yikes. Don't worry, the Network Empire Team is building networks with this standard, before they are actually required.

Gaming Google Page Rank for Rankings is Not the Focus:

For our group, PBN means Personal BROADCASTING network, not Private Blog Network. Even though Page Rank Gaming for Ranking is not the focus, a Network Empire Personal (Private) Broadcasting Network contains the same layer of SEO and PR flow as a traditional blog network . . . the concept of SEO and Page Rank is fully understood and the network is built intelligently with a high level understanding of Link Flow. In this way, a natural byproduct (i.e. end result ) of entertaining and engaging human visitors with compelling content becomes natural increase and control of Ranking Juice throughout the high-traffic network.

The Goal of a Socially Activated One Web Ring Perpetual Downsteam Traffic System:

The goal of a NE Personal Broadcasting Network is to generate huge numbers of thematically related co-occurring natural Page Rank links driving irrationally passionate FANS and BUYERS back to your Painkiller WR1 (Silo) Money Site. These hungry, passionate buyers are "pre-entertained" and are intent upon buying and/or socializing your "stuff" - with both money and trust in hand. An above average percentage of this traffic will be comprised of "socially active pre-entertained visitors" who are "Raving" Level 5 Leads and Prospects . . . crashing yours server "Automagically" every day.  

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Click to see the entire interactive web ring animation

What Are The Three Most Important New Concepts That Distinguish NE's Personal Broadcasting Networks from Traditional PBN's (Private Blog Networks)?:

When it comes to building large sustainable blog networks and traffic empires by connecting website properties and social media hubs, the most common confusion comes from the absence of three Core Concepts. Attempting to build a PBN of any kind, without these three critical concepts can lead to sub-optimal planning and ultimate failure.

These three concepts are:

1) Ground Zero Content Detonation

Ground Zero Content Detonation is documented here. 

2) Downstream Thinking

Downstream Thinking Content Detonation is documented here.

and 3) The Golden Monetization Frame

The Golden Monetization Frame is documented here.

What Is Meant By "Semantically Integrated" PBBN? 

The NE Semantic Web Optimization Team has worked hard to make sure that the PBBN system will remain a sustainable model for many years to come. To accomplish this feat, several semantic web factors had to be taken into consideration. Semantic WordPress Themes had to be created in order to integrate Google's accepted semantic mark-up. The Semantic Web Optimization Course launched in order to help Network Empire students and agencies understand the full impact of the Semantic Web on modern search engine optimization.

The concept of traditional broadcasting influenced the Network Empire team to create the concept of "Personal Brand Broadcasting" in terms of online website networks. Now, with the semantic web becoming an integral part of search and Google's everyday search engine results, is even adapting to Television and Radio with associated markup. Please see the article for TV and Radio markup.  

A Lot of People Start Building Their Network (PBBN) With Krakken. What is Krakken and What Does It Do?

Krakken is a Vertical Market Research Tool. The absolute fastest way to get up to speed on Krakken is to watch the "Meet the Beast" Webinar:

If you watch the above webinar and you want more information, please contact the Krakken team support desk.

In the Webinar Above, Sue Bell Shows the Tools that Shows the Estimated Time to Rank A Site. Is that DWS NE Silo Builder?


Yes, that is DWS (aka The Network Empire Silo Builder). To find out about this software and the specific functions, please see the comparison grid

Here is a short video demonstration that provides only a cursory overview of what NE Silo Builder is capable of:

TLKT (The Last Keyword Tool) and Krakken I understand are both Keyword Research Tools. But What's the Difference?

Krakken (The Beast) Vertical Market Research Tool: 

Krakken was designed to "Swallow your Market Whole" by giving you a birds eye view of the entire market and breaking it down into Themes, Markets, Niches, and Microniches. This is why we call it a Vertical Market Research tool, and not so much a "keyword research tool" like TLKT. Because Krakken's purpose is "Vertical Research", it uses the "Phrase Match" Google operator for keywords. After the Krakken technology scrapes tens of thousands of webpages and sorts the most profitable co-occurrence keywords pulled from those pages, it then reveals the TSMV (total search market cash value) of the ENTIRE pile of keywords that it retrieves. It displays this powerful data in the upper right corner of the Krakken dashboard.

To use the Krakken Application, please login to your Software Control Panel.

TLKT (The Last Keyword Tool Keyword Research Niche and Long Tail Extraction System)

TLKT on the other hand uses the "Broad Match" Google operator for keywords. It is perfect for researching niches and microniches - it does NOT give you all of the vertical keywords in a market from a satellite view like Krakken.

For exmaple, if you typed in a super-longtail keyword phrase into Krakken like a book title: "The Mystery Method: How to Get Beautiful Women Into Bed" Krakken would bring back NOTHING. If you typed that same phrase (complete title of the book) into TLKT you will STILL get plenty of keywords that are related to that entire phrase. This works because TLKT uses natural language processing to determine what other "keywords" people are also writing on all of the pages with that book title contained therein (co-occurrence).

But, if you typed the extremely competitive single keyword "DATING" into Krakken, you would get Everything - including the most profitable keywords in the vertical market and their Niche-Breakdown- but not necessarily the less profitable long tails. In summary: Krakken is "Top Level Profit Digger - like looking for gold from satellite" while TLKT is really about looking for ALL of the minute details surrounding one piece of land . . . like getting out a microscope and looking under every rock and sifting the dirt into ALL of the minerals - nickel, copper, silver (niche profits and long tail keywords) not just Gold (giant competitive themes in vertical markets).

Sue Bell demonstrates TLKT on the webinar below. 

To use the TLKT Application, please login to your Software Control Panel.

Since DWS NE Silo Builder Allows Me To Create High Ranking SEO Silo Websites By Hand, Why Would I Want To Use Krakken's "Automagic" Blueprint Feature and Purchase Silo Tokens?

Function 1: 

There are a couple reasons that you might want to buy tokens in Krakken for an "Automatic" Krakken Blueprint Drill. One reason is that the automated system uses TLKT (described above) for the automatic "article level" keywords. This creates a gigantic pile of keywords automatically with no work. This is a common use of the Krakken Automatic Blueprint function. Used in this way, there is no reason to export the Full Blueprint XML into the SEO Silo Wordpress Plugin as a website framework. *See the Video Silo SEO WP Plugin Help File or download the free version.

Function 2: 

Some people don't want to think at all. They don't have the time to build a website in DWS NE Silo Builder, or they simply do not need the rigor and predictive cost analysis for the type of website they plan to build. In this case they can automate the "article suggestions" as long as they manually enter the "Silo Keywords" into the blueprint. *We do not yet have a public version that will automatically extract silo landing page keyword from vertical theme in VOMA. 

Websites that are good for Krakken Automation Include (but are not limited to):

1. Adsense blog frameworks, where the content is secondary. 
2. Primary WR1 websites that do not need to have 3 silo layers. (DWS Silo Builder has an extra layer deeper than Krakken at this time). 
3. Affiliate websites that do not need extreme control of keyword framework by hand. 
4. Automatic Video Websites.
5. Autoblogging Websites. 
6. Insert Your Ideas Here

For a complete demonstration of the Krakken Automatic Blueprint System see the video help file

What Is The PainFinder Application and When Is It Used in The Process of Building a Website and/or a Personal Broadcasting Network?

The Painfinder Application is a part of the Advanced Network Empire Subscription. If you type in a keyword, it will extract the most common questions contained on Quora related to the keyword. It also provides the number of views for every question and a link to a location to answer the question (which drives high quality direct educated prospects and fans to your website of choice). Here is a short video that explains how the Painfinder Application works:

There are two places we recommend using the Painfinder tool. The first place is at the very beginning of a website creation process called IS-DNA. This is the part where you have to focus on what you are selling. This full process of site construction is a stackable system we call PLMM. Please see the flash presentation of the PLMM (Perpetual Lead Magnet Machine).  


The other time to use Painfinder is when you need to create a blog post or an article title on any (or all) of the blogs in your network.

Please note that the Painfinder IS-DNA process is part of the Step 4 Content Creation System (see above) called the Painkiller Article Method or PAM method. Please find this in the membership area. 

To use the Painfinder Application, please login to your Software Control Panel

Which Network Empire Silo Building Tools Can Export The Complete SEO Silo Framework that Works with the Silo Wordpress Plugin?

There are two Network Empire research and planning software tools that export XML files to import directly into both the FREE and PREMIUM SEO Silo Plugin. The first is the DWS NE Silo Builder, and the other is the Krakken Automatic Blueprint Software. 

For a complete step-by-step demonstration of the Krakken Automatic Blueprint Import, see the Krakken Blueprint Help File

If you want to download the FREE SEO silo plugin, please visit the SEO Silo Plugin Download Page

If you want to purchase the FULL SEO silo plugin with the automatic youtube video feature visit the Video Silo SEO Plugin Page

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