Network Empire Product Deconfuser/Unconfuser Help File
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This file was created from an excellent question by a customer who was totally confused about which Network Empire software products, plugins and membership levels he would need to accomplish very specific things. This help file was created in an attempt to help future users understand their options with our company and make a highly informed decision. What is useful about this approach is that the user already understood what he wanted to accomplish - he simply wanted to accesss the best package to help him accomplish his website silo arechitcture goals.
Network Empire Products and Services
I Am Totally Confused with all the Different Sites and Tools You Offer and Which Ones To Use In Order to Create a Silo Site.
Hi Russell,
I am totally confused with all the different sites and tools you have to create a silo site.
This is what I want to be able to do:
1. Research the correct silo structure (I presume using Krakken?)
2. Find out the right titles for articles
3. Create a xml file and import to create blog.
I have watched all the videos on Krakken and I think I understand what it does but I have a couple of questions about that.
1. Kraken gives you the structure but doesn't give you the actual keywords people are searching for on Google. How do I know what articles to write?
2. Does Krakken give you the structure that Google wants so that when people search on Google the silo articles will rank for a highly competitive broad search term with just a few back links?
I have looked at your site http://www.networkempire.com does this include the tools I need for $49 per month?
Thanks in advance
Answer:
Thank you for the excellent question.
First and foremost, be sure that you read the following help questions:
I Bought the VSilo Plugin But What Other Silo Software and Keyword Research Services Should I Buy Now That You Have Me Interested?
The above link seems to answer most questions that people have about where to go next. But I will address yours since you already seem to know what you want:
How Do I Research the Correct Silo Structure (I Presume Using Krakken . . . or . . . ?)
First you must define "correct silo structure". For example, even the free SEO Silo Plugin and the premium VSilo plugin have a "manual" silo builder. The silo stucture is "correct" mostly by default, within the wordpress plugin. You do not need any of our upstream software products to build a "technically correct" silo structure when using either or our plugins. I assume you already understand this and your question is more about how to research and choose the most profitable keywords and themes while placing them into an optimal location on your silo tree?
We offer two products that accomplish this research and silo-to-xml planning and execution process. Usually both of these upstream "software as a service" products are used at the same time or one after the other. These two products are Krakken (as you suggested) and DWS NE Silo Builder. Alternatively, "most profitable" keyword research can be performed by yet a third natural language processing keyword research we built called TLKT (The Last Keyword Tool). TLKT is a tool that is focused more on Niche keywords rather than vertical markets, and it does not have s Silo Blueprint module.
Krakken is not a keyword tool. It is a Vertical Online Market Analysis tool. But it does have the capacity to easily export an XML file that can be instantly exported into the Vsilo plugin or the Free SEO Silo Plugin. Both of these services allow you to build and organize the complete silo structure BEFORE you import it into the Silo Plugin "Mass Importer" screen.
Should I Build My Blueprint in Krakken Blueprint or in DWS NE Silo Builder Since Both Allow For an SEO Silo XML Export?
Let's discuss the difference between Krakken and DWS NE Silo Builder.
1. Krakken VOMA (vertical online market analysis) actually pulls keyword data and pay per click value (to name only a few) from the search engines making it an actual research tool. DWS NE Silo Builder requires that you import these pre-researched keyword list and move around the silo structure based on your business rules and filter you have created. You may then export the XML Silo Structure into the Silo plugins.
2. Krakken does not allow you to set your own business decision rules that will determine if a keyword is "qualified" to be used in your custom-designed website silo blueprint.
3. Krakken has a special user interface called the Krakken Blueprint which also will allow you to export an XML silo file into the plugin. But there are no "customizable" features like the Business Decision rules contained within DWS NE Silo Builder. It is for this reason that DWS NE Builder is considered something to use when you really want to "tweak" the quality of your keywords and the qualifications they do or do not have. DWS NE Silo Builder will predict the number of inbound links you need to rank for a term, while Krakken does not have such a function.
4. Krakken Blueprint is much more automated as you can see in this help file. In fact Krakken is perfect for milling out one SEO Silo Blueprint after the other - hand over fist - without necessarily having any concern about what you are selling and how much it costs and/or how much you have to spend in terms of online marketing budget (for link building and social media, because remember that NE Silo Builder was essentially designed to help you manage your large scale costs, especially for a WR1 type site. (*To become clear on the definition of our WR1 sites please see the Market Domination Web Ring definitions) Some people use Krakken to tweak WR1 (Money or transaction) websites because they like to move the Krakken Blueprint Silos around and really do not need a budget projection for their inbound link costs and they do not need to sculpt "profit potentials based on estimated traffic" which is why we built the tool. Also note that Krakken Blueprint Tokens are extra money - above and beyond the Krakken VOMA subscription - and we offer various packages of tokens for building out your site. I use Krakken every day to build out semi-automatic WR2 websites and to let Krakken tell me how they should be structured (with only a couple tweaks).
In summary, both Krakken and DWS NE Silo Builder help you build a SEO Silo Blueprint and allow you to import it directly into BOTH of our SEO Silo plugins using the "Mass Importer" feature inside the plugin tool bar.
Now lets move on to your second question:
How Do I Discover the "Right" Titles for Articles?
Great question. Please keep in mind that keywords are are not titles, but are best contained within the titles. I assume you know that. Krakken and DWS NE Builder only allow you to hang "keywords" on your SEO Silo Framework. We do not give you complete titles. For more information on how keywords are contextually contained within a sentence (or title) please see this excellent help lesson that comes from our $2000.00 pre-certification Theme Zoom technical training course. This lesson is called the Stackable Persuasion Theme-to-Keyword-to-Headline System, and I have been told that it is one of the most valuable documents that some of our student have ever used. It shows you how to create an entire sentence or "title", with the Keywords that Krakken or The Last Keyword Tool spit out.
We have a software called PainFinder that I use everyday to swipe complete senteces, as is, for my blog posts. I simply insert the keyword recommended by Krakken, TLKT or DWS NE Builder, and insert it into the sentence of the question. I might make a minor adjustment, or I might not. I do this because the Painfinder Software tells me how many times a question has been viewed by a real person - and how much pain or interest there is surrounding a specific question. Here is the help file for the Painfinder Application.
So in summary the software progression best used is 1) Keyword research with Krakken or TLKT and/or DWS NE Silo Builder 2) Silo Plugin Import Framework of Keywords in Silo Structure 3) Painfinder to discover and swipe complete questions or pains that your website will address within the silo architecture. 4) Rinse and repeat.
This is an oversimplification, and there are many other ways our customers use our tools, so I think you get the idea. By the way, this whole system is diagramed out very well in a nice animated flash presentation called The Perpetual Lead Magnet Machine. Please also see our wiki entry on this topic.
How Do I Create an SEO Silo XML File That Will Create My Blog?
Krakken XML Blueprint Export: You may export the XML file from the Krakken under the Silo Bluprint Tab by clicking the "Export" link. You will then be taken to this screen and be given the xml choice:
DWS NE Silo Builder: The XML Export is available at the end of your silo building process. DWS NE Silo Builder has excellent in-line frame help fules directly in the software. You may also visit the DWS NE Builder traning area.
Questions Continued:
If Krakken Gives You The Structure but Doesn't Give You the Actual Keywords People Are Searching for on Google, How do I Know What Articles to Write?
Both Krakken and TLKT do (absolutely) provide keyword cost and competition data, which is why you need to import the keywords lists into DWS NE Silo Builder, which does not. Not only does Krakken provide keyword cost and traffic, it has a unique TSMV (total search market value) number that will inform you of the yearly dollar value of the total pile of money keywords appearing on the Krakken keyword screen. See the TSMV diagram.
Online Business Strategies, Websites and Planning Capacity of Network Empire Tools and Training
Can I Use Network Empire Software and Training To Build a Review Site?
Unabridged Question:
I am building a review site.
It will be a review of around 300 people and their products from around 20 different categories. Think of yelp for a specific industry, small write-up but focused on reviews.
So, here are my specific questions:
1. Will the SEO silo work for such a grand concept?
2. Will network domination and network empire work for such a grand idea?
3. Will this work with WPsocial review theme, or should i chose a different theme? Or does your product do reviews like theirs?
4. If I decide I dont like the membership, can I leave without losing all my hard work?
What if you have 300 concepts over 30 defined industries. Will it work?
How will i create the menu's to export to?
Network Empire Answer:
1. Will the SEO silo work for such a grand concept?
A: Yes if you implement it correctly.
2. will network domination and network empire work for such a grand idea?
A: Yes it will
3. Will this work with WPsocial review theme, or should i chose a different theme. Or does your product do reviews like theirs?
A: Unknown. Our tools work with 99% of themes but what theme is suitable for your model of business is outside the scope of free support or initial purchase questions like yours.
4. If I decide I dont like the membership, can i leave without losing all my hard work?
A: You can export any research data but access to our tools and training will cease when your membership ends.
Any sites yo have built will be yours and we will not/can not delete any of your site content.
5. What if you have 300 concepts over 30 defined industries. Will it work?
A: It should. It's how you implement each concept in conjunction with the others that you need to work out. If each concept is a silo and each industry is a category (or vice versa) then VSilo will work out of the box. If you need to get clever or complicated there are other solutions.
Q: How will i create the menu's to export to?
A: Menus are created in WordPress.
We are currently blocked solid for the next two weeks but we do offer a consulting service for large ideas like yours. You might want to get access to our training and tools to discover more about them and then have some one on one with one of the team to help you focus your needs and efforts.
Find out more here: http://www.networkempirecoaching.com/
