Short Tail

From Wiki

---

Short tails are the opposite of long tail keywords, and exist as the higher points on the wave crest and trend in both popualrity searches.

For example, a new film release like "The Matrix" will be a short tail when it is first out in the theatre and gradually becomes a long tail and eventually a cult classic. After enough time the movie title will become a "long tail" and Netflix will list it as a classic Sci-Fi.

Another meaning for the word short tail includes the same ideas above, but deals with the length of the keyword. For example, "Car Insurance" is the short tail of "Car Insurance Quotes Denver Colorado." 

The main thing to understand is that there is often a confusion between market long tails and keyword long tails, and sometimes the two meanings do overlap and coincide. In Chris Anderson's book "The Long Tail" was essentially understood to mean "market" long tails, not determined by length of keyword phrase, but by popularity and ubiquity. Not all long keyword phrases are long tails.

Also See Network Empire's Content Curation Course - Cash Micro-Content Curation, Syndication and Publishing at the Speed of Thought[1]