Sisyphus Slope (Dopaminergic) Sisyphean Slope Inversion Technology
(this article is a complex work in progress)
In Greek mythology Sisyphus (pronounced /ˈsɪsəfəs/; was a king punished by being compelled to roll an immense boulder up a hill, only to watch it roll back down, and to repeat this throughout eternity. He is also found in Roman mythology.
The word "sisyphean" means "endless and unavailing, as labor or a task".
"Sisyphean task" or "Sisyphean challenge"
As a punishment from the gods for his trickery, Sisyphus was made to roll a huge rock up a steep hill, but before he could reach the top of the hill, the rock would always roll back down, forcing him to begin again. The maddening nature of the punishment was reserved for Sisyphus due to his hubristic belief that his cleverness surpassed that of Zeus. As a result, Zeus displayed his own cleverness by binding Sisyphus to an eternity of frustration. Accordingly, pointless or interminable activities are often described as Sisyphean.
The (Dopaminergic) Sisyphean Slope Inversion Technology (TM) Theme Zoom LLC
(Context: Neuromotivation / Hypermotivation work of inventor, neuromarketer, and technology shaman Russell Wright)
In a nutshell SSIT is an Inspiration Generator that utilizes little understood insights into the function of Dopamine to turn potentially difficult and uninspired tasks into effortlessly executed visions, dreams, and financial profits.
The Sisyphean Slope is the primary domaminergic (dopamine based) model used to describe Hypermotivation 4.0 by Russell Wright of Theme Zoom LLC. The intertia of the stone being pushed up the hill provides a context for the existential suffering and lack of inspiration that most business owners face when launching a business. Russell has used assistance from leading experts in the cognitive neurosciences to invent a system that helps the business owner to "level the Sisyphean Slope" and in many cases 'invert" the slope to a decline. With proper training the Sisyphean Slope Inversion can occur for an individual or for an entire organizations. Such SSI (sisyphean slope inversion) requires a comprehensive multi-modal understanding of the effortless and conscious activation of the neurotransmitter dopamine (DA) as well as a basic understanding of neural network theory. The Sisyphean Slope Inversion technology is inspired by the work of Dr. Greg Berns of Emory University.
More on this massive topic coming soon. Theme Zoom LLC. All rights reserved.
Special thanks to Theme Zoom Co-Inventor and Architect Sue Bell for ongoing considerations on the topic of neuromarketing and dopaminergics.
Update: Beyond Business Application
The core function of SSI (Sisyphus Slope Inversion) transcends business application and deals with "spiritual liberation" or "neurofreedom". Since this is primarily a business website, more of Russell's esoteric material about the liberating nature of "eternal free fall" can be found on his website The Dopamine Goddess and the Church of the Totally Deep Hole.
See Bill and Ted's Totally Deep Hole as a humorous metaphor about Sisyphus released from his eternity of torture. It is suggested in Russell's work that the Sisyphus "torture slope" is simply a metaphor for the existential human condition- and that condition of suffering is not only unecessary, but unnatural.