Wag The Dog (Wag the Industry)

From Wiki

Why does the dog wag its tail?
Because the dog is smarter than the tail.
If the tail were smarter, it would wag the dog.

Theme Zoom Definitions for 'Wag the dog' (Wag the Industry)

Russell Wright of Theme Zoom speaks of the Long Tail or Start Up Innovation or Company 'Wagging an entire industry or market' through a combined force multiplier of superior viral markting, content curation and/or superior innovation. In this definition, the company becomes the only viable consumer choice/option for any given innovation, product or service.

Idiom Definitions for 'Wag the dog'

Journalism:

To 'wag the dog' means to purposely divert attention from what would otherwise be percieved to have greater importance, to something else of lesser significance. By doing so, the lesser-significant event is catapulted into the limelight, drowning proper attention to what was originally the more important issue.

Also See Network Empire's Content Curation Course - Cash Micro-Content Curation, Syndication and Publishing at the Speed of Thought