Website Silo Architecture

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What is SEO Website Silo Architecture?

What Happens When I Remove a Website Silo Architecure From A Well Ranked Website? 

New - Download the Free Wordpress Plugin --> Wordpress Website Silo architecture for Wordpress users.

Also See Theme Zoom's Website Silo Architecture Case Study

Google engineer and spam team coordinator Matt Cutts admits that "LSI (latent semantic indexing) topical "Pyramids" (i.e. website silo architecture) can be a "really good thing". (Poor audio). 


Image:Website-4-layer.png You can picture a silo website structure as an inverted tree structure
with the home page at the top, linking down to each silo landing page,
and these landing pages linking to articles further down the silo.


Generically a silo is defined as a construct used to keep things separate or compartmentalized. Note: Silo model above is one model that has been popularized on the internet. 


What is SEO Silo Theming? 


Silo Theming: "A website architecture based on a linking structure that segregates various themes into different 'silos' so that people and search engines can easily identify the main topics of a website. Approximately 50% of the theme of a page is communicated by on-site linking. This communication happens most effectively with a website silo architecture which, in turn, can help lower the costs of website rankings by up to 90%. In addition to this, you are more likely to rank for keywords related to your topic than you would with a haphazard linking structure." 
Sue Bell,
CEO, Theme Zoom LLC


Here is Matt Cutts giving a quick lesson on themed architecture.
Website Silo Architecture is the primary way to implement
a themed architecture. WSA is themed architecture style that,
when implemented properly, helps a webmaster rank higher for
potentially thousands of keywords using up to 90%
fewer inbound links over competitive sites that are structured poorly.



Theme Zoom Krakken is the only natural language processing software in existence that helps you to automate the process of researching and outputting a Website Silo Architecture Blueprint.

You may want to read the blog post Missed Opportunity #4: Applying Keyword Research Data to Website Silo Architecture


Who Was The First To Talk About and Teach SEO Website Silo Architecture? 


A website silo architecture helps define an overall market theme, as discussed by Bruce Clay in his original work on website silo architecture:

Bruce Clay on silos, themes and website architecture

Also see our blog post on the topic of inbound linking, which is the core advantage of Website Silo Architecture.

Basic Silo Website Architecture Description

A silo structured website will have a linking structure whose different themes or topics are relegated to individual silos.
The website's index page will have a link to the top page of each silo. These top silo pages are known as the "silo landing page". Pages within a silo will link only to other pages within that silo and optionally to the landing pages of other silos.
Outbound links to other websites are not allowed on the index page or the silo landing pages; they are only allowed at the bottom levels of the website tree.


There are two styles of silos: directory and virtual. The directory silo is a structure that is created using folders, or directories, on the website. Each silo is contained within its own directory.


Virtual silos are created solely via their linking structure, and have either no folder structure (as in a CMS-based website) or ignore the folder structure in use.


Visit our test sample website silo architecture site.


Image:Silo-linking-structure-sml.jpg




For more information about silos, see the Network Empire Member's Area.

Video: 2009 "Oldie but Goodie" Website Silo Architecture Over-Simplified

Video: 2009 "Oldie but Goodie" Website Silo Architecture Over-Simplified

We posted the above video with encouragement from a user who said:

So I found this video on your TZ site. My word... you should share that video with NHB group... that's so many questions about Silo'ing in a nutshell!!   - Gary J.

The Primary Benefits of Website Silo Architecture:

1. WSA (Website Silo Architecture) is a little known and seldom implemented site building method that allows you to rank higher using up to 90% fewer inbound links than your competition.

2. Most professional SEO's find Website Silo Architecture method to difficult to implement because until now it has taken a lot of planning and tenacity to effectively produce. Website Silo Architecture is especially difficult for the neophyte to implement, which is why SEO mavens like Bruce Clay and Red Door Interactive charge their clients tens of thousands of dollars to create silo structured sites. Russell Wright was introduced to Website Silo Architecture by Bruce Clay in 2004. Theme Zoom Software Architect Sue Bell was the first known person to successfully automate this method.

3. Most SEO professionals must spend excessive amounts of time focused on off-page ranking factors and especially inbound link building. An average of 90% additional link building efforts are needed when on-site theme architecture has not been utilized to effectively communicate the website themes to the search engines. Proper theme architecture combined with theme mirroring of inbound links will significantly reduce off-site content and inbound links building required to establish high rankings. This can result in huge savings for their clients.

4. Google's own Matt Cutt's has acknowledged the superior ranking and content delivery strategy of a properly themed website.

5. Through the auspices of Pay Per Click Silo Mapping, any Pay Per Click (adwords) campaigns become competitively superior and more stable when the bots "see" that the targeted landing page is a themed website. Additionally, you improve your adwords quality score when the bots "see" that the targeted landing page is semantically related to the ad while containing inbound link juice from theme matched off-site authority pages.


In Domain Web Studio you can create up to a 4 level website silo architecture:

Home Page -> Silo -> Category -> Supporting Article

When dominating a niche, the supporting articles level is usually not required. Your website structure will typically be sufficient with three levels; home page, silos and categories.

When dominating a market or a broad topic, a fourth level is sometimes necessary.

Phyllotaxis: SEO and Biomimicry? Yeah, pretty much. Because stackable systems just work, and mother nature invented them. 

Note: Do not confuse Micro-theming for Website Silo Architecture

Please also see PPC Silo Mapping

Want some power tools that help you accomplish Website Silo Architecture? Visit Theme Zoom.


Common Website Silo Architecure Mistakes, Errors and Controversies:

Common SEO Silo Error: 2nd Level Cross Linking:

Read the full article of Website Silo Architecture Cross Linking Mistakes


Also See Network Empire

Also See Nashville SEO

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