Also see Interesting and Incomplete
In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks.
Soviet psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist Kurt Lewin, noticed that a waiter had better recollections of still unpaid orders.
In Gestalt psychology, the Zeigarnik effect has been used to demonstrate the general presence of Gestalt phenomena: not just appearing as perceptual effects, but also present in cognition.
The Zeigarnik effect suggests that students who suspend their study, during which they do unrelated activities (such as studying unrelated subjects or playing games), will remember material better than students who complete study sessions without a break (Zeigarnik, 1927; McKinney 1935).
Also see the work of neuromarketing expert and professional cult-deprogrammer / cult-creator Russell Wright.
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